The other day, I came across a ‘Guess the Logo’ quiz, and surprisingly did better than I expected. It led me to think how logo and graphics have become increasingly important nowadays. In Marketing 101 we are taught how packaging and advertising are done to boost sales and enhance brand image. Yet some brands underestimate […]
Category: Business and Society
Workforce Equality: A Fleeting Dream?
According to World Bank Data (1), female participation rate in Labor Force has dropped from 52% to 49.5% in the last 20 years. Furthermore, based on Deloitte Board Diversity Census (2), Women in C-Suite Roles of Fortune 500 Companies are a mere 20% in 2016, of which only 3.8% are minorities. It’s the twenty-first century […]