Book Cover Design: A Marketing Analysis

For years, Publishers and Indie Authors have been trying to find the recipe for a perfect book cover to make it stand out from hundreds of thousands of other books. But it’s been a hit-and-miss trying to balance genre and consumer expectations, trends and well…budget. Graphic Designing, including freelance designers can be expensive, and most […]

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crowded Times Square

The New Norm – Post Pandemic

What do you feel when you see the image above? I feel suffocated and nauseated. The world is six months into a Global Pandemic and all ways of life (and business) are holding on until when this will “be over”. But, even if it all does end, can the way of life be ever the […]

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7 Tips to Deal with Office Politics

Every workplace strives to create their own culture, most end up having two. One, what they are working to achieve. Two, what they actually end up having. Office culture is often developed by the organizational hierarchical structure and the people in it. Office politics on the other hand, is the intangible ‘asset’ of that organization. […]

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Another Step to Sustainability

Starbucks announced on July 9th, that they will be eliminating plastic straws in all their stores globally by 2020, and replacing them by alternative-recyclable solutions. This commitment has gained widespread media headlines and comments. Personally, when I shared this news within my circle, the first of many comments were “what? that green straw!” This statement […]

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What’s a Business Process

Working as a business analyst, the most common question I get is “What is a Business Process?” I often sigh when a new member joins our cross-functional team, and then I take out my “Business Process 101” power point and spend the next hour explaining them what theoretically is their own work. This is how […]

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