Another Step to Sustainability

Starbucks announced on July 9th, that they will be eliminating plastic straws in all their stores globally by 2020, and replacing them by alternative-recyclable solutions. This commitment has gained widespread media headlines and comments.

Personally, when I shared this news within my circle, the first of many comments were “what? that green straw!” This statement was often followed by a ‘how’ and ‘why’. Once the bigger picture of ‘global sustainability’ was clear to them, everything else was on the line of ‘but it represents Starbucks’.

 

Re-Branding

Any Starbucks drink is known by it traditional green logo and a green straw. To remove the straw would not only mean to re-brand the image of a Starbucks drink but also to allow for customers to adjust (and possibly dislike) the new alternative options.

 

The Environment

Most of the articles that I read showed pessimism towards this huge step and wondered if this would actually have any affect to the global plastic problem. The actual effect is yet to be seen, but as estimated by Starbucks themselves, it would reduce 1 billion straws annually. Any reduction at this point is important to save the sea-life and the environment.

 

The Chain Effect

Once the general consumers get used to the alternative solutions, i.e: strawless lids, recyclable straws, it would indirectly push the major fast-food chains to rethink about their straws for cold drinks. The united effort to reduce plastic consumption may have a positive effect to the environment.

 

The Cost

On the Starbucks page, they said this commitment would cost them $10 Million. Clearly, the long term perceived long term benefit is much larger than this cost.

 

This is one of the first steps at a commercial scale to stop plastic waste and harm. It’s to be seen how far the benefits will go, or if the decision will backfire on the Starbucks Brand.

 

FTK ­čÖé

 

Photo Credits: VisualHunt.com

Sources:

  1. Starbucks News
  2. Forbes

 

Frappuccino a Day, to Keep the Sleep Away

I usually drink coffee twice a day, but during exams or during other time-pressure, that number usually doubles. So, one day, on my way to the nearest branch of Starbucks**, I decided I’d try a new flavor of their Frappuccino┬« Blended Beverages everyday for a week, and I was able to study at night without falling asleep.

The full menu is here.

Here are the ones I’ve tried at least once, ranked from my most favorite to least:

  1. Coffee Frappuccino┬« Blended Coffee: This is my to-go order, and my most favorite to-date. (Nothing better than good ol’ traditional Frap.)
  2. Peppermint Mocha Light Frappuccino┬« Blended Beverage: I’d say this was my second fav. (It’s mint-choco, how can you not like it, add to it coffee – why hadn’t I tried it before!)
  3. Java Chip Frappuccino® Blended Coffee: Drink this if you are craving a LOT of chocolate.
  4. Pumpkin Spice Frappuccino® Blended Beverage: I just had to try it, and I was not disappointed, but I probably ordered it one or two more times only.
  5. Salted Caramel Mocha Frappuccino┬« Blended Beverage: Yum! Though, I didn’t eat anything for 6 hours after drinking this though, it felt like I’ve eaten a meal.
  6. Mocha Frappuccino® Blended Coffee: A bit too chocolaty for me.
  7. Green Tea Cr├Ęme Frappuccino┬« Blended Cr├Ęme: Not a big fan, and honestly I can’t recall the taste.

 

As for the service, I went to a total of 4 different Starbucks outlets surrounding my block, while the service was great, the baristas seemed unsure at first and confirmed the recipe (for the Peppermint Mocha and Green Tea Creme) with another barista before preparing my drink.

 

**This is not a sponsored post, it’s just me sharing my love for coffee.

 

Photo Credit: VisualHunt.com

­čÖé FTK