Netflix Disrupting the Anime Industry

The Japanese Anime Industry was valued at a whooping $17.5 Billion in 2016 (1). Anime industry is notorious for not only underpaying their staff and animators, but also overworking them. 2 to 3 decades ago, “anime” wasn’t known in the West, but due to the influx of online streaming channels, anime industry got a boost.

With works of Studio Ghibli, being a classic-favorite in the industry, and more recent successes of Attack on Titan and Your Name; Anime has seen unprecedented growth on a global scale.

 

Anime Distribution and Online Streaming

Anime producers primarily earn from the original TV run in Japan, and the merchandise that sells afterwords. This didn’t give Anime a wide-enough scale for growth. However, anime distributors like, Crunchyroll and Funimation, gave a platform for foreign audience to also enjoy anime.

Last year, they announced their partnership to better serve their growing demand (2). Recently, Sony is in process to acquire Funimation, value at $150 Million! (3).

Amazon and Netflix soon entered the race and got distribution rights to several anime. This was the true boost the industry needed.

 

Game Changer

Netflix did not stop in just buying distribution rights, they decided to invest in making anime. With the majority of the $8 Billion budget of 2018, expected to produce 30 anime projects for next year, Netflix will not only change the paradigm of the market but also disrupt the industry (4).

The industry in Japan in always severely tight on budget (5). However, with the Netflix label, past known successes on animation originals, and the global reach of Netflix, several animation companies and talent will be flocked towards this new window of opportunity.

 

What’s in for Netflix?

Netflix’s audience are people who mostly love to binge-watch. Who watches anime? – people who (definitely) binge-watch. Netflix will be gaining loyal subscriber base who are not hesitant to spend (Note: Anime Merchandise is super expensive) and are willing to move on to different platforms if they get quality content to watch and enjoy. Netflix will be tapping into a huge market whose characteristics match their target audience to the core.

 

Edit 2/2/18: Netflix Original Series, such as Violet Evergarden have taken a kick start, and have been going good with fans. Before the month ended, Netflix had yet another announcement (6). They announced a partnership with three of the biggest anime production houses. This can be the deal-breaker of making quality Anime on a global level.

 

If this new venture of Netflix is a success, it’s bound to leave competition behind.

Until then, happy watching!

 

🙂 FTK

 


Credits:

(1) Anime Industry Revenue Via Goboiano.com

(2) Crunchyroll and Funimation Partnership Via IGN.com

(3) Sony acquiring Funimation Via IGN.com

(4) Via HollywoodReporter.com

(5) Via Comicbook.com

(6) Via Comicbook.com

 

Photo via Visualhunt.com

Saudi Women Can Drive

Amidst all headlines, from ‘NFL-Take a Knee’ to the ‘Daily Weather Report’, one headline made it to the top of international news and trended worldwide on Twitter. If you were living under a rock, here is a post from NYTimes.

History was made, three days after the 87th National Day of Saudi Arabia, on Sept 26, 2017, a royal decree was issued – legalizing women to drive in the Kingdom; effective June 2018. It was an age old rule, that banned women from driving any sort of transport within the Kingdom, that now has come to an end.

While congratulatory messages swarmed twitter from across the globe, there were (sadly) several negative comments, including mockery of women’s ability to take the wheel. [Here is a quick snapshot comparing the number of vehicle crashes in U.S by gender.]

Keeping this post this post strictly economics-oriented; allowing women to drive, can affect Saudi Arabia in several ways:

Female Empowerment
With the increase in female-only job vacancies and more focus on women education, more and more women are being encouraged to work. And with a population of roughly half male-to-female ratio, of which 60% of females are between ages 20-64 (Source: GAstats, 2016); removing a lifestyle-handicap and legalizing women-driving will empower them and enable greater participation from females in the country’s overall economy.

Foreign Employment
On the other hand, there are about 1.4 Million personal drivers (not counting Uber, etc.), whose job security is becoming precarious by the day. Furthermore, as majority of them are foreigners from low-income families, they will be loosing that income to support their families.

More Disposable Income
Meanwhile, the disposable incomes that were being paid to personal drivers, can now be utilized elsewhere, or simply saved for future investments, which increases the standard of living in the long-term.

Boost of Car Industries
It is needless to say, this would increase the car sales and boost gasoline demands. Almost all car brands jumped to the chance to begin advertising from now. These are some of their congratulatory ads: Ford, Nissan, and many more.

 

Regardless of how it actually turns out to be, and how welcoming the streets are for female drivers; it is a massive step towards the growth of the country and its people.

Go Ladies!

 

“There’s something so special about a woman who dominates in a man’s world. It takes a certain grace, strength, intelligence, fearlessness, and the nerve to never take no for an answer.” —Rihanna

 

🙂 FTK

Photo via Visualhunt.com

Corporate Culture: The Sleeping Beast

Culture an any form, is the shared value and beliefs a group of people follow. When it comes to organizational culture, the ‘shared’ value and beliefs in an organization, governs how people behave and their decisions.

Or in more simple terms, “Culture is how organizations ‘do things’.” — Robbie Katanga*

How important is it? Well, Tony Hsieh (CEO, Zappos.com) said,

If you get the culture right, most of the other stuff will just take care of itself.”

 

We all know how Google is known for their ‘awesome’ corporate culture*. The facilities provided at their head-office, is in itself a jaw-dropper, but their continuous importance given to office atmosphere, employee recognition, and community welfare has made Google’s corporate culture into a benchmark most companies strive to achieve.

But what if a company doesn’t pay attention to all that. They don’t have well-incorporated values, neither they find any importance in recognizing employee accomplishments. This behavior then leads to top-management pursuing personal agendas, middle-management slacks off and lower-management gets the grit of the work. Organizational politics may ensue and overall employee productivity may drop. Okay, all that maybe a bit exaggerated. But I’m saying based on experience (albeit a couple of years).

For example; manager disagrees with their boss for a medium-impact-but-high-budget item, boss wouldn’t budge from their decision or would stall the approval, manager starts to micromanage the team, atmosphere become intolerable during meetings, everyone has a bad day at work.

Now the above might happen anywhere, but how often does it happen? Is the Boss (probably a Baby-Boomer) at fault for being stingy against change? Is the Manager (probably a Gen-X) being stubborn because they want recognition? Is the Team (probably Millennials) being exploited because well, they are millennials?

When I was job-hunting; among all other company/position characteristics, I paid attention to corporate culture most of the time. I will effect how I’ll work, what I’ll do, and most importantly, if I’ll like to work there and how I’ll grow as an employee – as a person.

So depending on who manages the unit, department, or the organization; they will have considerable amount of power over how the organizational culture is developed within their ‘territory’. Specially when an organization is in a silo-structure, it becomes important to make sure that each silo has a strong culture in itself.

 

Corporate Culture is the intangible, internal beast of the organization that is sleeping. you can let it sleep, or awaken it and win over your competition.

 

🙂 FTK

 

Credits:

1* What is Organizational Culture?” Via HBR

2* Google’s Organizational Culture Via OfficeVibe

 

Photo via VisualHunt.com

The Student-To-Employee Transition

I still tend to call myself a ‘recent graduate’ even tough it’s been a year since I finished graduate-school – guess that the saying is true then – “Once a student always a student” (by Medbh Mcguckian)

So how has ‘work life’ been for me?

To start with – it is boring and tiring. But, it is exciting to see how my ‘theoretical knowledge’ comes to play in the real-world.

The Adjustment Phase
The transition period from student-to-work life is the toughest in my opinion. I never quite understood what I’m supposed to achieve, during my internship, and what was exactly expected of me. It was a learning curve, and I’m glad that is came to an end.
PROS: Learning something new every day
CONS: Feeling your confidence drop, as you struggle while learning the work (and being reminded that you are ‘so’ young, and getting an everyday does of ‘when I was your age…’)

The Getting-Used-To-It Phase
This is when things get a little easy because you have found your groove. You like the new routine and have managed to make friends at your workplace.
PROS: Getting back your confidence since you understand the work, and are in-sync with your office team.
CONS: This phase is often short-lived, as all good things come to an end.

The Routine Phase
Now you are a regular 9-to-5 workaholic.
PROS: You know the work and the organization well, and visa-versa
CONS: Routine can turn boring. Since you know the organization too well, you’ll constantly have to wiggle your way through to avoid any office-politics.

Last Minute advice to recent graduates

  • Smile and Nod: Even if you hate hat person, or have no idea what you are doing, remember you never know if they/it might end up helping you in the long-term.
  • Ask Questions: I found it very helpful to ask smart questions, either you will understand the work a bit more, or at least get a hint of what is expected of you.
  • Never Stop Learning: Always stay hungry for more knowledge, and pursue higher education based on your career goals.

And always remember: never, never, never give up – Winston Churchill

 

🙂 FTK
Photo Credit: Visual Hunt .com