What do you feel when you see the image above? I feel suffocated and nauseated. The world is six months into a Global Pandemic and all ways of life (and business) are holding on until when this will “be over”. But, even if it all does end, can the way of life be ever the […]
Tag: business
Big Fish, Small Fish
In the decade of social networking and on-demand living, some businesses may still be suffering, while others find new goals to achieve. The proverb ‘big fish eats small fish‘ is becoming more relevant than ever. When large organizations go global, they unknowingly wipe out some local businesses in both, their home country and abroad. […]
Corporate Culture: The Sleeping Beast
Culture an any form, is the shared value and beliefs a group of people follow. When it comes to organizational culture, the ‘shared’ value and beliefs in an organization, governs how people behave and their decisions. Or in more simple terms, “Culture is how organizations ‘do things’.” — Robbie Katanga* How important is it? Well, […]
Logo Redesigning: The Dark horse of Branding
The other day, I came across a ‘Guess the Logo’ quiz, and surprisingly did better than I expected. It led me to think how logo and graphics have become increasingly important nowadays. In Marketing 101 we are taught how packaging and advertising are done to boost sales and enhance brand image. Yet some brands underestimate […]
Workforce Equality: A Fleeting Dream?
According to World Bank Data (1), female participation rate in Labor Force has dropped from 52% to 49.5% in the last 20 years. Furthermore, based on Deloitte Board Diversity Census (2), Women in C-Suite Roles of Fortune 500 Companies are a mere 20% in 2016, of which only 3.8% are minorities. It’s the twenty-first century […]