Netflix Disrupting the Anime Industry

The Japanese Anime Industry was valued at a whooping $17.5 Billion in 2016 (1). Anime industry is notorious for not only underpaying their staff and animators, but also overworking them. 2 to 3 decades ago, “anime” wasn’t known in the West, but due to the influx of online streaming channels, anime industry got a boost.

With works of Studio Ghibli, being a classic-favorite in the industry, and more recent successes of Attack on Titan and Your Name; Anime has seen unprecedented growth on a global scale.

 

Anime Distribution and Online Streaming

Anime producers primarily earn from the original TV run in Japan, and the merchandise that sells afterwords. This didn’t give Anime a wide-enough scale for growth. However, anime distributors like, Crunchyroll and Funimation, gave a platform for foreign audience to also enjoy anime.

Last year, they announced their partnership to better serve their growing demand (2). Recently, Sony is in process to acquire Funimation, value at $150 Million! (3).

Amazon and Netflix soon entered the race and got distribution rights to several anime. This was the true boost the industry needed.

 

Game Changer

Netflix did not stop in just buying distribution rights, they decided to invest in making anime. With the majority of the $8 Billion budget of 2018, expected to produce 30 anime projects for next year, Netflix will not only change the paradigm of the market but also disrupt the industry (4).

The industry in Japan in always severely tight on budget (5). However, with the Netflix label, past known successes on animation originals, and the global reach of Netflix, several animation companies and talent will be flocked towards this new window of opportunity.

 

What’s in for Netflix?

Netflix’s audience are people who mostly love to binge-watch. Who watches anime? – people who (definitely) binge-watch. Netflix will be gaining loyal subscriber base who are not hesitant to spend (Note: Anime Merchandise is super expensive) and are willing to move on to different platforms if they get quality content to watch and enjoy. Netflix will be tapping into a huge market whose characteristics match their target audience to the core.

 

Edit 2/2/18: Netflix Original Series, such as Violet Evergarden have taken a kick start, and have been going good with fans. Before the month ended, Netflix had yet another announcement (6). They announced a partnership with three of the biggest anime production houses. This can be the deal-breaker of making quality Anime on a global level.

 

If this new venture of Netflix is a success, it’s bound to leave competition behind.

Until then, happy watching!

 

🙂 FTK

 


Credits:

(1) Anime Industry Revenue Via Goboiano.com

(2) Crunchyroll and Funimation Partnership Via IGN.com

(3) Sony acquiring Funimation Via IGN.com

(4) Via HollywoodReporter.com

(5) Via Comicbook.com

(6) Via Comicbook.com

 

Photo via Visualhunt.com

Socialize like an Ambivert

I used to stress out every time there would be a gathering at my place, or whenever a group of friends’ friends organized a massive BBQ and everyone was going.

The thing was, I realized, I didn’t have to go. Sure, my friends were going to be there, but I can easily excuse myself earlier and all would be well.

I forgot to mention, I used to have social anxiety, which made me miserable around people.

 

As an ambivert (part introvert and part extrovert), while I didn’t mind social events, I just as same didn’t mind being by myself. So that left me on neutral grounds. Most of my decisions were then deflected to these questions:

‘Who else is going to be there?’ and

‘Do I really have the time to go there?’ and

‘Do I have something to wear for this event?’

Once I had the answers, it made it easier to schedule my time and work around with what I had left to finish of my pending chores.


So how to Party like an Ambivert?:

  1. You know who your friends are. And you also know which of those friends you are most comfortable with. It’s highly likely that they will be similar to you in terms of personality. Hanging out with them during social events, will give a sense of security to your introvert-side, while your extrovert-side still has fun.
  2. You don’t have to go to each and every single party or Happy-Hour you are invited to. Pick out the places that you like to visit or is convenient for you. This way, it’s easier when you need some quiet-time from all the socializing. But hey, if you want to be a party-animal; by all means, who’s stopping you.

But what to do when you are at a work-related event?

How to Network like an Ambivert?

  1. For a Seminar or conference, you might be able to find out who is attending. Look them up and connect with them via online platforms beforehand, then re-introduce yourself at the event.
  2. Observe the audience. You are not the only one who doesn’t know anyone or is feeling out of place. Narrow down to couple of people you might be interested in talking to, they might be of the same industry or might have mutual connection with you.
  3. Small talk is ugh, probably avoidable, because it may make you awkward. Instead start with some industry news you read recently, or better yet, discuss the topic of the event itself.
  4. Don’t push yourself, you don’t have to meet everyone. Quality over quantity.

 

Hope this helps! Happy Partying!

 

🙂 FTK

Photo via Visual Hunt .com

The Alchemists of Loom: Review

31549513After reading all of Air Awakens series in less than two weeks, I just had to read this. Elise incorporated Dragons, Alchemy, and Steampunk in one gorgeous book, how could I ever not read this!

The writing was different than what Elise had done before, and it fit nicely into the setting of the book. It was POV chapters in third-person narrative. The story mainly revolved around Cvareh, a Dragon, who is on a mission; and Arianna known as the White Wraith – the enemy of all Dragons.

My favorite POV would have to be Petra with all her sass, she is a smart character, and I want to read more of her. Next would be Cvareh, in the course of this book, he grew the most in my opinion, from not caring about almost anything, to going lengths to accomplish something for someone else. Florence, was simply a joy to read.
Arianna, on the other hand, turned a bit annoying from time to time. Her background (and source of her vengeance) was not fully revealed, which I would have preferred. Leona, or more aptly named by Petra as the ‘King’s Bitch’ was a handful in the short chapters of her POV. It successfully also gave a glimpse of how ruthless Dragons can be and why Arianna might despise them.

The world building was amazing. It gave the steampunk vibe, which I absolutely loved, and incorporated elements of Alchemy and Magic seamlessly. That all being said, this is book one in The Loom Saga. There wasn’t a ton of action or romance, that I was hoping for. I also felt their ‘adventure’ to reach The Alchemists Guild was a bit anticlimactic.

Having read Air Awakens, I can positively say that climax-building, plot-twists and cliffhangers are Elise’s strong points, but they weren’t fully present in this book, and that leaves me on the edge of what to expect from the other books in this series.
I’ll be craving for more steampunk action, more angst romance, and a ton of world building from the second book, The Dragons of Nova *Now to wait until I get my hands on it*

Overall 3.5 out of 5 stars.

Saudi Women Can Drive

Amidst all headlines, from ‘NFL-Take a Knee’ to the ‘Daily Weather Report’, one headline made it to the top of international news and trended worldwide on Twitter. If you were living under a rock, here is a post from NYTimes.

History was made, three days after the 87th National Day of Saudi Arabia, on Sept 26, 2017, a royal decree was issued – legalizing women to drive in the Kingdom; effective June 2018. It was an age old rule, that banned women from driving any sort of transport within the Kingdom, that now has come to an end.

While congratulatory messages swarmed twitter from across the globe, there were (sadly) several negative comments, including mockery of women’s ability to take the wheel. [Here is a quick snapshot comparing the number of vehicle crashes in U.S by gender.]

Keeping this post this post strictly economics-oriented; allowing women to drive, can affect Saudi Arabia in several ways:

Female Empowerment
With the increase in female-only job vacancies and more focus on women education, more and more women are being encouraged to work. And with a population of roughly half male-to-female ratio, of which 60% of females are between ages 20-64 (Source: GAstats, 2016); removing a lifestyle-handicap and legalizing women-driving will empower them and enable greater participation from females in the country’s overall economy.

Foreign Employment
On the other hand, there are about 1.4 Million personal drivers (not counting Uber, etc.), whose job security is becoming precarious by the day. Furthermore, as majority of them are foreigners from low-income families, they will be loosing that income to support their families.

More Disposable Income
Meanwhile, the disposable incomes that were being paid to personal drivers, can now be utilized elsewhere, or simply saved for future investments, which increases the standard of living in the long-term.

Boost of Car Industries
It is needless to say, this would increase the car sales and boost gasoline demands. Almost all car brands jumped to the chance to begin advertising from now. These are some of their congratulatory ads: Ford, Nissan, and many more.

 

Regardless of how it actually turns out to be, and how welcoming the streets are for female drivers; it is a massive step towards the growth of the country and its people.

Go Ladies!

 

“There’s something so special about a woman who dominates in a man’s world. It takes a certain grace, strength, intelligence, fearlessness, and the nerve to never take no for an answer.” —Rihanna

 

🙂 FTK

Photo via Visualhunt.com